Project Scope

• Brand Strategy
• Logo Design
• Packaging
• Web Design
• Merchandise Design
• Social Media

The Problem

Geaux Bros. Brewing Company is start up brewing company based in Park City UT. In 2016 they struggled with bringing in repeat customers into their pub/brewery and sales in the alcohol market.

When they hired me, I ran a diagnostic session to understand their pain points and the underlying causes. I discovered a few problems such as lack of brand cohesiveness and lack of targeting focus.


 

The Solution

Since they were a fairly new company, with plenty of needs. The first part of the solution was a rebrand, which gave them a local, fun, homemade appeal, that would draw-in reoccurring customers looking for a place to relax after a hard day of work.

The second part focused on the packaging. Their previous packaging was all-over the place and had a low shelf presence. To solve this problem, I redesigned the packaging to fit the branding while giving the packing a cohesive design to increase shelf presence.  




 

Ol-Sport
Ol-Sport

Bengal-Bold
Bengal-Bold

Irish-Knockout
Irish-Knockout

Ol-Sport
Ol-Sport

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Web-Mockup.png

Website Design

The Website serves the purpose of conversion and creating SEO through custom blog posts on the site, which can then be shared on social media for a larger audience reach.